Wednesday, March 23, 2011

Yellows Plus - Good as gold


Japan is well recognised as a world leader in technology, electronics and the car industry. What you might not know is that Japan is also an innovative world leader when it comes to eyewear. "Hand-made in Japan" means beautiful assembly to the highest standard.

We are familiar with many ranges from Europe and the USA who make their frames in Japan. And then we started wondering... if Japan produces the finest quality hand-made glasses, do they have any exceptional eyewear designers of their own? We had a look around, and we struck gold. Or shall we say, yellow. For the first time in New Zealand, we are proud to introduce "Yellows Plus" - an exquisite range of frames and sunglasses designed by Japan's own Toshiaki Yamagishi, and 100% hand made in Japan.


The acetate frames are made of Japanese zyl, a cotton based material which is tough, light and lasts a very long time. The superior finish of Yellows Plus has to be seen to be believed. The acetate frames are all hand turned in a barrel of wood chips to achieve a marine finish and natural sheen. 


Yamagishi is a fan of the "less is more" school. There are no fads or gimmicks, just exceptional quality. Yellows Plus is a range that looks stunning, and feels beautiful to wear.






Our shipment of Yellows Plus came in last week. Take a look at the new arrivals below and you'll see why we are so excited about this range.



If you like the look of these frames, come in and try some on today.
They won't be on the shelves for long!