Saturday, November 27, 2010

Specs and Rock N' Roll

We’re wondering whether we should be paying U2 a commission.  This week we’ve been inundated with past and new clients from many parts of New Zealand wanting to update their specs in time for the U2 concerts.  We have never thought of marketing our services specifically to rock enthusiasts but it makes sense. U2 have been around since the mid 70’s making the average age of die hard fans about 45 to 50.  That’s a scary thought for our Kay who, back in the early 80's, jumped security to talk to Bono backstage at the Logan Campbell Centre… but she’ll just have to get over it… cos aging rockers with declining sight make fantastic speckies.

Rupert in Dita 'Grand Reserve'

One of our favourite clients Rupert Smith looking great in his Dita Grand Reserve.  We have a new shipment of Ditas clearing customs now and should be in store Monday. 

Thursday, November 25, 2010


Our newest eyewear range has just arrived.  Zero G is a fresh take on eyewear with an emphasis on classic styling but with a modern feel. Although they don’t actually defy the laws of gravity, Zero G frames are very very light indeed.  They are alsotough, have no screws, have no solder points and most importantly they look fantastic. We spent a long time search for this special range and what is even more exciting …. we are bringing it to this part of the world for the first time.

Some people might be interested to find out that Zero G is  American designed and handmade in Japan from 100% surgical Titanium but what most people will be interested in is that these frames look fantastic and are incredible comfortable to wear.

Friday, November 19, 2010

EYEWEAR REVOLUTION happening right now!!

Historically impressive things have emerged out of hardship. After the great depression of the 1930’s young Americans did what they could to enjoy life and flocked to the dancehalls... BIG BAND swing was born. The silky, smooth glamour of the likes of Duke Ellington, Benny Goodman and Glen Miller was true American style.

What has this got to do with an eyewear blog? Well folks, the USA is where there is an EYEWEAR REVOLUTION happening right now!!  Hard times for Americans over the past few years has seen many people reject mass-culture like never before, providing an opportunity for independent, talented eyewear designers to shine.

We think its important to note the life that young independent American designers are breathing back into the industry... real grass roots innovation and talent. There is a determination to succeed, focus and an uncompromising commitment to quality.  We already have SALT, one of the most exceptionally well-designed and crafted ranges from America and we’re delighted to announce our recent addition, ZERO G. Whereas SALT is primarily acetate based, ZERO G is the PREMIUM TITANIUM range we, at MHPE have been on the look out for.   

WE have brought it to NZ for the first time and it’s in store NOW.

For years, we in New Zealand have been told by those that flog frames on behalf of the giants that great eyewear is European based. But at MHPE we know otherwise……And…….. lets face it which is more appealing…a continent that created Billy Holiday, Louis Armstrong, Aretha Franklin, NIRVANA and Pearl Jam or a continent responsible for A-ha, Nena (99 Luftballoons), Basshunter and CRAZY FROG?

Ok we know …..that’s not fair and we do still have some great independent European eyewear ranges but … get our point…..or if you don’t… consider it this way. Why settle for house red when you could have a bottle of Napa Valley’s finest?

More information about ZeroG and its amazing super light (zero gravity), screwless design in our next blog.

Saturday, November 6, 2010

Shades of Genius - Prescription Sunglass Promotion

Each year we like to kick off summer with our annual prescription sunglass promotion.........   click here for details.....Shades of Genius

Because of its popularity previous years, the lens company we work with have provided a generous subsidy this year so we are able to reduce the cost of all prescription polarized lenses to the tune of $100 for single vision lenses and $150 for progressive lenses. 

We have a lot of fun each year contributing to the "hip" factor of our four eyed friends!  It couldn't be simpler, choose a fantastic new frame from either High St or Teed ST, and we'll do the rest to ensure you have the most stunning new pair of sunnies to enjoy summer

For those of you who haven't been to us before, not a problem!   If you've had your eyes tested recently, either bring your script in or we can get that sorted for you.