Tuesday, October 3, 2017

Orgreen - Modern Design

Modern design is part of the Danes’ national identity and eyewear design house Orgreen, is a fine example. The strength of Japanese titanium turned into natural curves is a perfect marriage of function and form, a beautiful expression of Scandi design.

Thursday, September 28, 2017

Check Out This Colour

Optometrist Grace Elliott, loves her new Kirk & Kirk sunglasses in vibrant colour violet.

Opening of Our New St Heliers Store

New St Heliers Store
We're delighted with our new store in St Heliers and what an amazing start ! A big thank you to the St Heliers community, business owners and patrons who have welcomed us.

In addition to our stunning new store with beautiful natural light, we absolutely love the close proximity to the beach. How many people get to work near such scenic beauty?

Eye Examinations

Our 3 optometrists are working between our Newmarket and St Heliers stores and if St Heliers is a more convenient location for you, please give us a call and we'll be happy to book you in. There is easy parking, free of charge, conveniently located behind our building.


A lot of care and consideration has gone into curating an exceptionally stunning collection of frames and sunglasses by our favourite eyewear designers.


If you don't need an eye examination or a new set of spectacles or sunglasses, please, if passing, call in. We'd love to see you and show off our new space!

Here are some snaps from our first 2 weeks:

Louise Davie, the winner of our opening day promotion. Louise chose these beautiful Orgreen sunglasses with prescription lenses.

Richard Gordon looking sharp in his Bevel frames. Thank you Richard and everyone else who came along to support us on opening day.

Optometrist, Grace Elliott and lovely puppy Twiggy christening our new doggy bowl/sign. We are very dog friendly. Bring them in any time or come say hi while you're walking your dog!

Michael eyeing up the cupcakes on opening day.

This view just 30 meters from our new Turua St store in St Heliers 

Phone: 09 523 0343
Fax: 09 523 0340
Email: reception@premiumeyewear.co.nz

St Heliers Bay:
Phone: 09 585 1999
Fax: 09 575 3545
Email: shb@premiumeyewear.co.nz
Customer parking behind building

Oliver Goldsmith Matador

The debonnaire, Mr Garrick Sutherland wearing his new Oliver Goldsmith sunglasses very well. A true "tomorrow's classic," it is almost unbelievable this model was first designed in 1968

Thursday, August 24, 2017

New Look "Kinney" by Garrett Leight

Welcome to a new era "Kinney." One of our favourite Garrett Leight frames now includes beautifully engineered refined temples and matching bridge. We have 3 colours: bone-blonde shell, matte brandy tort and black/dark tort

A Unisex Look

This masculine look by British design house, Kirk & Kirk, is as amazing on women as men. Frame is colour "earth" and in store now.

Friday, August 4, 2017

Debbie Harry: Get the Look

Debbie Harry, the fearless punk icon and lead singer of “Blondie,” defined the American punk girl culture with her signature platinum blonde hair and fierce attitude. Pictured here rocking round crystal specs. Get the look with Yellows Plus Casey in Vintage Crystal.

Friday, July 28, 2017

Janice Joplin: Get the Look

Janice Joplin’s personal style was free spirited and uninhibited. Her music was raw, unique and hugely inspirational in the male dominated rock era of the 60’s. Get the look with Garrett Leight:

Thursday, July 27, 2017

We're Proud to be Independent

Our passion and purpose is to introduce independent, handmade ethical eyewear, individualised frame fittings and exceptional eye health care.

Thursday, July 20, 2017

Zyl Acetate

Pictured here is a slab of cellulose (cotton fibre) acetate from which our frames are cut. The frame parts are placed in barrels with wood chips and rumbled to achieve an exceptional lustre. Acetate frames are tough, light and feel natural against the skin.

Saturday, July 15, 2017

It's all in the Details

Danish design house, Orgreen employs a full time colourist to create stunning colour combinations. Each frame is painted eight times for a rich, luxurious matte finish.

Southern Cross

We're pleased to announce we are now a Southern Cross Affiliated Provider. Let us know your Southern Cross membership number and we can lodge an 'Easy-Claim' on your behalf.

Friday, June 23, 2017

Retailer of the Year 2017

We're very proud to announce we won Retailer of the Year for the second year in a row last night at the Newmarket Business Awards. Congratulations to all the other winners!

Thursday, June 22, 2017

Introducing Kirk & Kirk Eyewear

We’re excited to introduce  over 70 pieces of London based, Kirk & Kirk. Add some drama to your optical or sunglass wardrobe with these luxuriant colourways.

Tuesday, June 13, 2017

New From RVS

Liven up your optical wardrobe  this winter with a pair of RVS. Based in New York, RVS  have recently moved production to Japan ensuring supreme quality. These bold frames steer well away from any refinement and the recently patented, super strong hinge mechanism adds an industrial feel. Very geek chic!

Saturday, June 3, 2017

Scandinavian Design

Pictured here new Orgreen titanium sunglasses, perfect for those heading off for some sun this winter. No fuss, just stunning, clean Scandi design. We love the matte titanium.

Friday, May 19, 2017

Please Vote For Us For The People's Choice Award

Voting is now open for the Newmarket People's Choice Award. To vote for us, please click the link below and enter 'Michael Holmes Premium Eyewear' as your favourite Newmarket business. Thank you for your support.

Thursday, May 11, 2017

Donate Your Old Glasses

Tired of the look of your frame? Do you have old frames sitting in a drawer collecting dust? Drop them back to us and we’ll donate them to charity for re-purposing as spectacles for those in need.

Thursday, April 27, 2017

In our "throw away" society, the best form of sustainability is to consume less and for that reason we prefer quality that lasts the test of time.  Our independent designers are all small businesses hand making frames of the highest quality, designed to last well beyond fleeting fads/ fashions

Wednesday, April 19, 2017

"Koko" by Oliver Goldsmtih

Dare to stand out with this 1966 design by Oliver Goldsmith. “Koko” in Whiteout.

Wednesday, April 5, 2017

Hello Harlow and Avery by Claire Goldsmith

We welcome two new Claire Goldsmith frames to our instore collection.  Since 1926 the Goldsmith eyewear business has been highly regarded as an industry leader.  Fashion forward design, quality and business integrity are the reasons we support this range as one of our all time favourites.  A frame by Goldsmith is a frame to treasure. 



Monday, March 27, 2017

Fount & Verse Photography

Thanks to Fount & Verse Photography for this stunning portrayal of a few of our favourite Oliver Goldsmith Sunglasses.

Thursday, March 23, 2017

Martin & Martin


Classic modernism with clean lines....less really is more.


Round is always charismatic but the bold colourways add life and extra charm.

Monday, March 13, 2017

Introducing Claire Goldsmith "Seymour" and New Colourways

What's New From Claire Goldsmith?

A new classic with a “rebel” titanium bridge, balancing the soft contours of this lively acetate frame. We love! 

Stanbury - New Colourways

The boldness…..slightly counter-culture, the touch of bling…..slightly brassy. Available in multiple new colourways. 

Tuesday, March 7, 2017

Take A Peak At The Latest Arrivals From Orgreen

The "Anjelica" is soft and feminine with vintage styling - a nod to the past. 

Classic, neat, modern and chic. We love the "Aurora." 

Hand crafted from a single sheet of titanium, the "Connoisseur" is lightweight with added flex for comfort.

With smaller proportions and a slim bridge, the "Glory" was designed with petite women in mind.

The "Halo" epitomizes Danish intellectual design.  

Inspired by Cuba's charm and charisma, the "Havana" is strong and masculine. 

The "Lupita" is a refined frame with a smooth, gentle lift.

"Suzie Blue" pairs soft, tapered lines with vintage 1950s design. 

Add a touch of retro cool to your look with the "Gloom."

The "Grant" boasts thick temples and classic, bold contours.  

Enjoy the drama of the "Shimmer"  - a real head turner.